Believing in an uncompromising philosophy of natural & vegan friendly ingredients, INIKA is an Australian owned beauty brand creating makeup brushes & cosmetics. All INIKA products are 100% natural, vegan & cruelty free. The Vegan Shadow Brush features a soft head of silky smooth bristles & allows for crease-less eye shadow application. This brush uses synthetic bristles placed in a dense rounded head which makes it absolutely ideal for applying makeup to the eyes, blending eye shadow shades effortlessly.