Believing in an uncompromising philosophy of natural & vegan friendly ingredients, INIKA is an Australian owned beauty brand creating makeup brushes & cosmetics. All INIKA products are 100% natural, vegan & cruelty free. The Certified Organic Pure Primer features a light formula that prepares the skin perfectly for makeup. With hyaluronic acid it provides long lasting hydration for increased comfort, elasticity & smoothness. Nourishing essential oils include apricot, lavender, coconut & jojoba oils which support the skin. Provides lasting comfort & increases the wear of other makeup. To use: Apply 1-2 pumps to the face & neck massaging with the fingertips.