Believing in an uncompromising philosophy of natural & vegan friendly ingredients, INIKA is an Australian owned beauty brand creating makeup brushes & cosmetics. All INIKA products are 100% natural, vegan & cruelty free. Packed with light-reflecting pigments, the Loose Mineral Blush offers build-able & natural looking colour. Increases the complexion's radiance & adds definition to the cheeks. Features a lightweight formula that creates a more youthful appearance.