Formulated to penetrate the hair shaft, restore moisture, & repair damage, the Miracle Daily Conditioner is a lifeline for dry, damaged, or coloured hair. When combined with It's a 10 Miracle Shampoo, the results are a one-two punch in favour of gorgeous locks & the perfect complement to your daily routine. &, because it rinses clean after every use, hair is never greasy, dull, or weighed down
- just shiny, vibrant, & full of life! With notes of hibiscus & sunflower seed extract, you will feel like you're at the spa during every shower (even if you're just rushing to the office or school!). Bring the salon experience home with the Daily Conditioner & other powerful products. This treatment is suitable for colour-treated hair. Key Ingredients:
- Hibiscus Extract: a tropical antioxidant that protects even the most delicate strands from everyday environmental damage
- Sunflower Seed Extract: natural sunscreen that guards against colour fading and/or brassiness
- Keratin Amino Acids: a concentrated dose of hair's own natural strengthener
- Silk Amino Acids: restores natural moisture balance while adding strength & shine
- Aloe Vera: an excellent natural sunscreen & water-based moisture sealer
- Panthenol: a highly effective strengthener
- Ginger: soothes distressed hair & scalp
- Pomegranate: potent antioxidant containing vitamins A, C & E
- Linseed Extract: soothes the scalp & leaves hair silky, soft, & full-bodied To use: Apply product to wet hair before blow-drying or styling, or use on dry hair instead of styling cream for smooth, controlled hair. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.









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The Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Its formula is effective & intensely moisturising & cleanses without damage. From the very first wash, your hair will be smoother, healthier, & full of bounce & body. Everyone deserves healthy, naturally shiny hair & our Miracle Moisture Shampoo will help you get there! This treatment is suitable for colour-treated hair. Key Ingredients:
- Vitamin C: powerful antioxidant protection that restores vitality
- Sunflower Seed Extract: natural sunscreen that extends the life of colour
- Acai Extract: improves tensile strength & shine
- Ginger: soothes distressed hair & scalp
- Pomegranate: potent antioxidant containing vitamins A, C & E
- Tahitian Noni Oil: balances moisture, improves shine & condition
- Moringa Extract: a powerful antioxidant that beautifies the hair
- Aloe Vera: provides an intense soothing & protective moisture
- Rooibos Tea: shields hair from environmental challenges
- Comfrey: conditions & soothes To use: Work a palm-sized amount of shampoo into a lather, & focus on roots & scalp. Rinse with warm water. Use daily. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.









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The Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Its formula is effective & intensely moisturizing & cleanses without damage. From the very first wash, your hair will be smoother, healthier, & full of bounce & body. Everyone deserves healthy, naturally shiny hair & our Miracle Moisture Shampoo will help you get there! This treatment is suitable for colour-treated hair. Key Ingredients:
- Vitamin C: powerful antioxidant protection that restores vitality
- Sunflower Seed Extract: natural sunscreen that extends the life of colour
- Acai Extract: improves tensile strength & shine
- Ginger: soothes distressed hair & scalp
- Pomegranate: potent antioxidant containing vitamins A, C & E
- Tahitian Noni Oil: balances moisture, improves shine & condition
- Moringa Extract: a powerful antioxidant that beautifies the hair
- Aloe Vera: provides an intense soothing & protective moisture
- Rooibos Tea: shields hair from environmental challenges
- Comfrey: conditions & soothes To use: Work a palm-sized amount of shampoo into a lather, & focus on roots & scalp. Rinse with warm water. Use daily. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.









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The Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Its formula is effective & intensely moisturizing & cleanses without damage. From the very first wash, your hair will be smoother, healthier, & full of bounce & body. Everyone deserves healthy, naturally shiny hair & our Miracle Moisture Shampoo will help you get there! This treatment is suitable for colour-treated hair. Key Ingredients:
- Vitamin C: powerful antioxidant protection that restores vitality
- Sunflower Seed Extract: natural sunscreen that extends the life of colour
- Acai Extract: improves tensile strength & shine
- Ginger: soothes distressed hair & scalp
- Pomegranate: potent antioxidant containing vitamins A, C & E
- Tahitian Noni Oil: balances moisture, improves shine & condition
- Moringa Extract: a powerful antioxidant that beautifies the hair
- Aloe Vera: provides intense soothing & protective moisture
- Rooibos Tea: shields hair from environmental challenges
- Comfrey: conditions & soothes To use: Work a palm-sized amount of shampoo into a lather, & focus on roots & scalp. Rinse with warm water. Use daily. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.









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The all new It's a 10 Miracle Detangling Brush is here. A professional salon quality tool now available for you! It's A 10
- 10
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It's a 10 Miracle Daily Conditioner Plus Keratin
- healthy hair on the inside & out! In just five to ten minutes, you can revitalise
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It's a 10 Miracle Daily Conditioner Plus Keratin
- healthy hair on the inside & out! In just five to ten minutes, you can revitalise
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Your favourite conditioner is now enriched with the power of keratin! Smooth, sleek, & strong are all simpler than ever thanks to the essential conditioners & effortless spritz-on application of It's a 10 Miracle Leave-In Conditioner Plus Keratin. This lightweight, deliciously-smelling conditioner penetrates deep into the hair shaft to rebuild dry, brittle & damaged hair from the inside out. Hair's most important nutrient, keratin, is a powerhouse of revitalization & strength & can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this versatile leave-in shields against heat, environmental damage, restores & locks in moisture while strengthening & replenishing lost protein. Soft, shiny, frizz-free tresses are guarded against humidity while sealing the cuticle for mirror-smooth straight styles, all while making your hair healthier with every application. This treatment is suitable for colour-treated hair. Key ingredients:
- Keratin Amino Acids & Hydrolyzed Keratin: Restores lost moisture & strength replenishing the same building block proteins that hair is made from.
- Panthenol: a highly effective strengthener
- Sunflower Seed Extract: natural sunscreen that guards against colour fading and/or brassiness
- Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants
- Silk Amino Acids: restores natural moisture balance while adding strength & shine
- Citric Acid (Vitamin C): a powerful antioxidant that defends hair's natural strength & beauty To use: Apply the product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow-drying or styling to minimize heat damaged hair while maximizing shine & lustre. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.





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Your favourite conditioner is now enriched with the power of keratin! Smooth, sleek, & strong are all simpler than ever thanks to the essential conditioners & effortless spritz-on application of It's a 10 Miracle Leave-In Conditioner Plus Keratin. This lightweight, deliciously smelling conditioner penetrates deep into the hair shaft to rebuild dry, brittle & damaged hair from the inside out. Hair's most important nutrient, keratin, is a powerhouse of revitalisation & strength & can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this versatile leave-in shields against heat, environmental damage, restores & locks in moisture while strengthening & replenishing lost protein. Soft, shiny, frizz-free tresses are guarded against humidity while sealing the cuticle for mirror-smooth straight styles, all while making your hair healthier with every application. This treatment is suitable for colour-treated hair. Key ingredients:
- Keratin Amino Acids & Hydrolysed Keratin: Restores lost moisture & strength replenishing the same building block proteins that hair is made from.
- Panthenol: a highly effective strengthening
- Sunflower Seed Extract: natural sunscreen that guards against colour fading and/or brassiness
- Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants
- Silk Amino Acids: restores natural moisture balance while adding strength & shine
- Citric Acid (Vitamin C): a powerful antioxidant that defends hair's natural strength & beauty To use: Apply the product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow-drying or styling to minimise heat damaged hair while maximizing shine & lustre. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.





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Your favourite conditioner is now enriched with the power of keratin! Smooth, sleek, & strong are all simpler than ever thanks to the essential conditioners & effortless spritz-on application of It's a 10 Miracle Leave-In Conditioner Plus Keratin. This lightweight, deliciously smelling conditioner penetrates deep into the hair shaft to rebuild dry, brittle & damaged hair from the inside out. Hair's most important nutrient, keratin, is a powerhouse of revitalisation & strength & can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this versatile leave-in shields against heat, environmental damage, restores & locks in moisture while strengthening & replenishing lost protein. Soft, shiny, frizz-free tresses are guarded against humidity while sealing the cuticle for mirror-smooth straight styles, all while making your hair healthier with every application. This treatment is suitable for colour-treated hair. Key ingredients:
- Keratin Amino Acids & Hydrolysed Keratin: Restores lost moisture & strength replenishing the same building block proteins that hair is made from.
- Panthenol: a highly effective strengthener
- Sunflower Seed Extract: natural sunscreen that guards against colour fading and/or brassiness
- Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants
- Silk Amino Acids: restores natural moisture balance while adding strength & shine
- Citric Acid (Vitamin C): a powerful antioxidant that defends hair's natural strength & beauty To use: Apply the product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow-drying or styling to minimise heat damaged hair while maximising shine & lustre. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.





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