Your favourite conditioner is now enriched with the power of keratin! Smooth, sleek, & strong are all simpler than ever thanks to the essential conditioners & effortless spritz-on application of It's a 10 Miracle Leave-In Conditioner Plus Keratin. This lightweight, deliciously-smelling conditioner penetrates deep into the hair shaft to rebuild dry, brittle & damaged hair from the inside out. Hair's most important nutrient, keratin, is a powerhouse of revitalization & strength & can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this versatile leave-in shields against heat, environmental damage, restores & locks in moisture while strengthening & replenishing lost protein. Soft, shiny, frizz-free tresses are guarded against humidity while sealing the cuticle for mirror-smooth straight styles, all while making your hair healthier with every application. This treatment is suitable for colour-treated hair. Key ingredients:
- Keratin Amino Acids & Hydrolyzed Keratin: Restores lost moisture & strength replenishing the same building block proteins that hair is made from.
- Panthenol: a highly effective strengthener
- Sunflower Seed Extract: natural sunscreen that guards against colour fading and/or brassiness
- Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants
- Silk Amino Acids: restores natural moisture balance while adding strength & shine
- Citric Acid (Vitamin C): a powerful antioxidant that defends hair's natural strength & beauty To use: Apply the product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow-drying or styling to minimize heat damaged hair while maximizing shine & lustre. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.





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Your favourite conditioner is now enriched with the power of keratin! Smooth, sleek, & strong are all simpler than ever thanks to the essential conditioners & effortless spritz-on application of It's a 10 Miracle Leave-In Conditioner Plus Keratin. This lightweight, deliciously smelling conditioner penetrates deep into the hair shaft to rebuild dry, brittle & damaged hair from the inside out. Hair's most important nutrient, keratin, is a powerhouse of revitalisation & strength & can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this versatile leave-in shields against heat, environmental damage, restores & locks in moisture while strengthening & replenishing lost protein. Soft, shiny, frizz-free tresses are guarded against humidity while sealing the cuticle for mirror-smooth straight styles, all while making your hair healthier with every application. This treatment is suitable for colour-treated hair. Key ingredients:
- Keratin Amino Acids & Hydrolysed Keratin: Restores lost moisture & strength replenishing the same building block proteins that hair is made from.
- Panthenol: a highly effective strengthening
- Sunflower Seed Extract: natural sunscreen that guards against colour fading and/or brassiness
- Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants
- Silk Amino Acids: restores natural moisture balance while adding strength & shine
- Citric Acid (Vitamin C): a powerful antioxidant that defends hair's natural strength & beauty To use: Apply the product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow-drying or styling to minimise heat damaged hair while maximizing shine & lustre. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.





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Your favourite conditioner is now enriched with the power of keratin! Smooth, sleek, & strong are all simpler than ever thanks to the essential conditioners & effortless spritz-on application of It's a 10 Miracle Leave-In Conditioner Plus Keratin. This lightweight, deliciously smelling conditioner penetrates deep into the hair shaft to rebuild dry, brittle & damaged hair from the inside out. Hair's most important nutrient, keratin, is a powerhouse of revitalisation & strength & can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this versatile leave-in shields against heat, environmental damage, restores & locks in moisture while strengthening & replenishing lost protein. Soft, shiny, frizz-free tresses are guarded against humidity while sealing the cuticle for mirror-smooth straight styles, all while making your hair healthier with every application. This treatment is suitable for colour-treated hair. Key ingredients:
- Keratin Amino Acids & Hydrolysed Keratin: Restores lost moisture & strength replenishing the same building block proteins that hair is made from.
- Panthenol: a highly effective strengthener
- Sunflower Seed Extract: natural sunscreen that guards against colour fading and/or brassiness
- Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants
- Silk Amino Acids: restores natural moisture balance while adding strength & shine
- Citric Acid (Vitamin C): a powerful antioxidant that defends hair's natural strength & beauty To use: Apply the product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow-drying or styling to minimise heat damaged hair while maximising shine & lustre. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.





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It's a 10 Miracle Leave-In Potion Plus Keratin. A Sleek, Smooth Solution for Styling & Protecting Hair. Give virtually any kind of hair a lustrous, beautiful shine with every style. The unique combination of conditioners & protective ingredients in It's a 10 Miracle Leave-In Potion Plus Keratin smoothing cream infuse hair with silky softness while eliminating frizz or the appearance of damage
- all in a lightweight formula that's never greasy & won't weigh down tresses. Perfect for everyday use, this leave-in elixir works all day or night to moisturise & condition hair while preserving straight styles, separating curls, safeguarding against heat styling, & resisting humidity to ensure a flawless look anywhere you go. This treatment is suitable for colour-treated hair. Key ingredients:
- Panthenol: A highly effective strengthener containing pro-vitamin B5, a strong conditioning agent that adds body & shine to hair- Sunflower Seed Extract: Natural sunscreen that guards against colour fading and/or brassiness.
- Hydrolysed Keratin: a fantastic conditioner that has been proven to smooth the hair cuticle, creating excellent shine & smoothness. To use: Apply to clean hair & comb through. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.


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It's a 10 Miracle Oil Plus Keratin delivers amazing results for those needing extra restoration to their hair. When used prior to, or just after styling, It's a 10 Miracle Oil Plus Keratin delivers brilliant, outstanding shine & beauty. The Miracle Oil is a lightweight, non-greasy way to reap numerous benefits of keratin protein in combination with its other natural nutrients. With just a few drops you can de-frizz, protect colour, heal hair, & even protect against heat damage, all while adding instant shine. This treatment is suitable for colour-treated hair. To use: Apply to towel-dried hair & massage. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny. ...

It's a 10 Potion 10 Instant Repair Leave-In Conditioner
- Stronger... Softer... with a Simple, Easy Application This popular leave-in
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It's a 10 Silk Express Miracle Silk Leave-In Conditioner
- The Silky, Strong Treatment That Stays with You The world's favourite
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It's a 10 Miracle Finishing Spray is the perfect product to lock in style. Years of testing & formulation have led to a truly "10" hair spray, giving hair body & control with a workable, flexible hold. Safe on colour-treated hair, the Miracle Finishing Spray gives a weightless finish to any hairstyle. To use: Spray Approx. 8-10 inches from hair. Follow with a brush, hairdryer, or curling iron. The product dries almost instantly. Use in layers for extra hold or intricate hairstyles. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny. ...

It's a 10 Miracle Finishing Spray is the perfect product to lock in style. Years of testing & formulation have led to a truly "10" hair spray, giving hair body & control with a workable, flexible hold. Safe on colour-treated hair, the Miracle Finishing Spray gives a weightless finish to any hairstyle. To use: Spray Approx. 8-10 inches from hair. Follow with a brush, hairdryer, or curling iron. The product dries almost instantly. Use in layers for extra hold or intricate hairstyles. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny. ...

For those that prefer the reliable hold of a gel, but dislike the rock-hard finish it often leaves, It's a 10 Haircare is proud to introduce the It's a 10 Miracle Firm Hold Gel. Created to keep hair firmly in place without sacrificing touchability & movement. It's a 10 Miracle Firm Hold Gel is an emollient-rich product that can be used wet or dry to create stunning, yet soft styles. It provides a natural-looking hold that isn't stiff or "plastic" looking. It has the flexibility of a pomade with the hold of hairspray & turns your hands into the ultimate styling tools by allowing you to shape, mould & direct hair into any style you want. To use: Work through hair prior to blow-drying or setting in rollers. For dry styling, use to lock styles in place or for better hot-iron results. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny. ...