This is the real deal. Unparalleled performance with hard core hold. Gives you the ability to create any shape, including straight out spikes with the firmest, fiercest hold possible. Also protects & maintains style with vitamins catalysts & sea kelp. The glue has a milk & honey fragrance. Break through the ordinary with I-C-E HAIR high-tech styling products, which launch your hair into a new dimension of creative expression. You determine the form, function & structure of your hair. Clean & modern, streetwise yet savvy, I-C-E HAIR creates with no constraints, no barriers. To use: Apply to damp hair & twist, spike, or slick it down. Can be applied to dry hair for an even better hold.